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The Creative Advocate
The Way We Were,

The Way We Were,

...when everything was possible.

Betina Cunado's avatar
Betina Cunado
Jul 06, 2025
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The Creative Advocate
The Creative Advocate
The Way We Were,
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I am a chronic nostalgic. I know that. Maybe it is because I felt the sense of loss at a very early age. Maybe it is just part of my character. In any case, I think about the past a lot.

But my father taught me that “the past was never better than the present time.” He believed in evolution. And even with this longing for the past, I have always been an optimist.

It is not by chance that one of my favourite lines of all time is: I have a life, and it only goes in one direction, forward; said by Don Draper in Mad Men (Season 1, Episode 5).

If you are a new reader of The Creative Advocate, I have to tell you that I am a big fan of Mad Men. I rewatch the show all the time.

There is also a movie I keep rewatching: The Way We Were. It is a movie about love, politics, lost opportunities, and the things we left behind.

Just recently I realized that The Way We Were and Mad Men share the same space and time: post-war America. A period that obsesses me, and that I call “the moment when everything wa…

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